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TIPS TO MAXIMIZE YOUR LIST
1). A lot of sponsors have a specific place on their website to inquire about sponsorship and submit requests. To get here, I usually type sponsorship in the site’s search bar or scroll to the very bottom of the site’s homepage and click on the contact us link. If I cannot find a specific place to submit a sponsorship request, I call or submit a general request.
2). Don’t forget about the local office in your region. Local offices for national brands have marketing budgets for sponsorship and oftentimes have more of a vested interest in your local event than the national office.
3). Prepare a great pitch deck. And if you have questions about what to put in it, reference this. Note: some companies do not like to be called sponsors. They prefer the term partner and instead of sponsoring at a specific level, some companies prefer to fund a specific budgeted line item i.e., internet, breakfast, etc.
4). Build the relationship before you need it and it will be there when needed. My favorite relationship-building hack for sponsorship can be found here.
5). Follow-up, follow-through and follow-up some more. Sponsors are busy so you will more than likely have to reach out several times before you get a response. With this said, you’ll want to start your sponsorship pitching at least 8-10 weeks before your event.
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