In SELL & SCALE, we cover sales and marketing strategies to actively and proactively book speaking engagements on a consistent basis, and the back-end systems you need to build a sustainable speaking business. We cover:
—> Sales strategies from lead generation to contract negotiation
—> Sales cycles, sales scripts and sales funnels
—> Pitching different types of customers and retaining customers
—> Strategic planning, quarterly goal setting and annual budgeting and sales projecting
—> Search engine optimization and how to increase your online reach and visibility
—> Weekly sales and content goals and data you should be measuring and tracking
—> Competitive analysis and how to differentiate yourself from the competition
—> How to turn a speech into additional revenue streams and more!
—> 6-hour live training
—> 30-minute 1:1 consultation
—> Digital workbook with all of the templates Keisha used to sell and scale her speaking business from 1 engagement to over 150 without an agent
—> Cohort style learning with peers
—> Access to replay for 1-year
THE NEXT TRAINING
SELL & SCALE is offered once a month, usually on the second or third Saturday of the month, from 10am to 4:30pm CST. Upcoming dates are Saturday, June 19th, July 24th or August 21st. Please specify your preferred date in the order notes at checkout.
MEET YOUR INSTRUCTOR
—> Keisha has delivered a TED talk and more than 150 speaking engagements for Fortune 500 companies and top brands like Spotify, Mastercard, Edward Jones, Square, Bayer, Facebook, YUM!, Ikea, SHRM and US Bank.
—> Keisha is a master at turning speaking into multiple revenue streams and teaching others how to do the same. In addition to keynoting, Keisha is an adjunct lecturer, a Google Digital Coach, a certified True Colors Facilitator, a TEDx speaker coach and an entrepreneurship accelerator director.
—> Keisha is the friend who wants everyone to win—in class, she shares all of her gems and no question is off-limits. Keisha is also a former teacher who always makes learning easy, fun, accessible, tangible, relatable and applicable.
—> Keisha has been featured on National Public Radio, Success Magazine, Huffington Post, Essence, Black Enterprise, Fox 2 News, Nine Network, The Business Journal and more.
DIFFERENCE BETWEEN START and SELL & SCALE
In SELL & SCALE, we cover sales and marketing strategies to actively and proactively book speaking engagements on a consistent basis and the back-end systems you need to build a sustainable speaking business. See above. If you’ve been speaking for a few years and you already have a topic and target audience, SELL & SCALE is for you.
If you’re just getting started and/or you want to finetune the basics, we recommend START. In START, we cover:
—> Picking a topic and target audience
—> Writing your signature keynote speech
—> Creating a pitch email and the basics of pitching
—> Crafting a bio that inspires and motivates people to hire you
—> Booking your first speech and strategies to negotiate your fee
Is the course refundable? It’s not. In fact, every speaker who has taken a course from keishamabry.com has wanted to pay us more. You get your monies worth and that promise is guaranteed.
When does the sale end? The current sale will run through the end of the month. And yes, you can purchase now and redeem it in October, November or December of 2021 if those dates work better for you. Please specify in the order notes at checkout.
Is START a prerequisite to SELL & SCALE? No, you do not have to take START in order to do SELL & SCALE. But, if you’d like to do both, you should take advantage of our 2-class bundle.
What if I’m unavailable on Saturdays when the live training is offered? Email us at [email protected] to share your availability and we may be able to accommodate you. You never know unless you ask.
How do I access the live training? A calendar invite with the live training deets with be emailed to you within 72-hours of purchase. Please check your spam folder and email [email protected] if you do not get an invite within 72-hours. You will also get the instructions to schedule your 1:1 consultation at that time.
When will I get my workbook? Workbooks are emailed within 72-hours of purchase. Please email [email protected] if you do not get your workbook within 72-hours of purchase.
What is a digital workbook? See for yourself—press play below.
WORDS FROM OUR FRIENDS
Keisha, I wanted to circle back with you because I learned SO MUCH from a single conversation with you about getting speaking engagements. I recently signed an $8,500 speaking deal with a prestigious university, and I was reminded that I used the tips you shared. So I’m sending this email to say thank you, remind you of the impact that you have, and that the course you’re creating is so needed.